WEB
Why a slow website costs customers
09.2026 · 4 min
People do not wait. Neither does search. Speed is part of the offer.
A slow site is not a technical footnote. It feels like an unkept business.
On a phone it is immediate. A 3 MB hero, fonts from five servers, a slider.
Prospify builds sites that are fast because they are made that way — not because they are 'optimised later'.